Apple has surpassed Samsung as the world’s largest smartphone manufacturer for the first time since Nokia’s heyday in 2010, according to the latest IDC report.
Apple’s ascent was driven by consistent growth in the premium segment, constituting over 20% of sales, coupled with robust performances in the U.S. market and strategic resale, exchange, and leasing initiatives. In 2023, Apple shipped a staggering 234.6 million iPhones, capturing a 20.1% global market share, a remarkable 3.7% increase. In contrast, Samsung’s shipments totaled 226.6 million units, resulting in a reduced market share of 19.4%, marking a notable decline of 13.6%.
China’s Xiaomi secured the third spot with 145.9 million smartphones, experiencing a 12.5% dip from 2022. Oppo and Transsion claimed the fourth and fifth positions, with the latter showing the highest growth rate among the top five and elevating to the fourth position in the last quarter.
Despite preparing to launch the Galaxy S24 series, Samsung witnessed a sales decline in the fourth quarter of 2023. Notably, Samsung’s Galaxy Flip 6 and Galaxy Fold 6 are anticipated this year.
The IDC report indicates an overall contraction of the global smartphone market by 3.2% in 2023, hitting a decade-low of 1.17 billion devices. However, a glimmer of hope emerged in the fourth quarter, with shipments experiencing an 8.5% growth, surpassing forecasts.
Lower-tier Android players like Transsion and Xiaomi thrived in emerging markets, signaling a resurgence. Huawei made strides in China, while competition intensified in the lower high-end price range with releases from OnePlus, Honor, Google, and others. The reinvigorated foldable smartphone segment and the surge of artificial intelligence discussions herald a dynamic year for the smartphone market.
As Apple basks in its newfound glory, the industry braces for transformative shifts, ushering in an era of intense competition and innovation. Ryan Reith, Group Vice President at IDC Worldwide Mobility and Consumer Device Trackers, anticipates “very interesting times” ahead for the smartphone market.