Samsung is reportedly planning to unveil a rollable smartphone by 2025, marking a significant shift in its approach to mobile design. This comes as the company faces fierce competition in the foldable market, prompting it to innovate rapidly in response to emerging rivals.
Responding to Fierce Competition
The competition in the foldable smartphone arena has intensified dramatically, with notable releases from competitors such as Google’s Pixel 9 Pro Fold and the OnePlus Open. Samsung’s current offerings, including the Galaxy Z Fold 6 and Flip 6, are reportedly struggling to capture consumer interest. In South Korea alone, the pre-sale figures for these models have declined, with just over 900,000 units sold, a drop of more than 100,000 from their predecessors, the Galaxy Z Fold 5 and Flip 5.
Internationally, Samsung’s challenges are compounded by advancements from companies like Honor, whose Magic V3 has set new standards for foldable technology. As a result, Samsung appears to be re-evaluating its strategies and product offerings, with plans for a rollable device at the forefront of this initiative.
Innovative Design Features Ahead
The anticipated rollable smartphone is rumored to feature an expansive 12.4-inch display, positioning it as a larger option compared to Huawei’s recently launched Mate XT. Notably, Samsung plans to integrate a camera underneath the main display, allowing for a sleek and uninterrupted screen when not in use. While specifics regarding the design and functionality remain largely under wraps, if successful, Samsung’s rollable device could redefine user interaction with smartphones.
Previously, LG had made strides toward a rollable phone concept before closing its mobile division in 2021. Now, it seems Samsung is primed to fill that gap, potentially becoming the first manufacturer to bring a rollable smartphone to market.
Looking Ahead: A New Era for Samsung
The timeline for the rollable smartphone’s release is currently set for the second half of 2025. As Samsung continues to innovate amid shifting market dynamics, this move reflects the company’s commitment to staying at the forefront of mobile technology.
With a combination of cutting-edge design and advanced features, the rollable smartphone could not only rejuvenate Samsung’s product lineup but also reshape the broader smartphone landscape.
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