Google is reshaping the future of search advertising with the global beta rollout of AI Max for Search campaigns, a powerful suite of AI-driven tools that promises sharper targeting, smarter ad creative, and more conversions — all with a single click.
For years, Google Search has helped users find answers. Now, it’s helping advertisers find customers in ways never before possible. By leveraging multimodal, predictive AI, the new AI Max feature suite pushes past traditional keyword matching to unlock untapped opportunities in search intent and user behavior.
AI Max brings together broad match, keywordless technology, and creative optimization to help advertisers reach more relevant queries and drive performance. In fact, advertisers using AI Max report up to 27% more conversions when transitioning from phrase or exact match-only strategies.
Major brands are already seeing real-world results. L’Oréal Chile, for example, used AI Max to tap into nuanced queries like “best cream for facial dark spots,” resulting in double the conversion rate and a 31% drop in cost-per-conversion. Australia’s MyConnect reported a 30% increase in conversions from new queries by layering AI Max on top of their existing smart bidding and broad match strategies.
Smarter creative for smarter searches is at the core of AI Max. Text customization automatically crafts relevant ad copy from your website, landing pages, and past ads — adapting in real time to match a user’s evolving intent. Pair that with final URL expansion and you’ll always send users to the most relevant content.
Precision meets automation. AI Max also introduces brand and location controls, giving advertisers new layers of specificity while maintaining flexibility. From refining brand associations to targeting based on geographic interest, marketers now have even deeper campaign-level insights.
📊 For advertisers ready to leap into the next evolution of search, AI Max is the new frontier. Learn more and prepare for what’s next at the official Google Ads blog.