Harman, under the umbrella of Samsung, has officially acquired the Roon audio platform. Renowned for seamlessly playing music across diverse devices in multiple rooms, irrespective of brand, Roon’s integration into Harman marks a pivotal step in the pursuit of unparalleled sound quality.
Harman, boasting ownership of esteemed audio brands like AKG, dbx, JBL, and Soundcraft, commands a global presence and has been under Samsung’s ownership since 2017. The synergy between Harman’s expertise and Samsung’s technological advancements has notably influenced the sound quality of Samsung headphones and smartphones.
Dave Rogers, President of the Lifestyle Division at Harman, expressed that the acquisition aligns with the company’s commitment to “create exceptional sound quality” for both partners and consumers worldwide. Enno Vandermeer, CEO of Roon, anticipates that the collaboration will provide Roon with the scale, resources, and global reach of a technology powerhouse.
Crucially, the Roon brand will maintain its independence post-acquisition, retaining the autonomy to invest in its growth and future endeavors. This move is expected to fortify Roon’s standing in the market while offering an extended reach through Harman’s global network.
While Harman gains a valuable addition to its audio portfolio, the collaboration aims to be mutually beneficial. Roon is set to share its proficiency in data management and consumer engagement with all Harman partners, including the influential Samsung Mobile division. This strategic alliance underscores a commitment to innovation and elevating the audio experience for consumers across the globe.