Elon Musk’s AI venture, xAI, is pushing forward with bold moves that are reshaping its platform. On a late Friday night, xAI rolled out a significant upgrade to its Grok chatbot, making it “three times faster” and more efficient, marking another step in the company’s growing ambition to dominate the AI space. This new version of Grok, now available to all users on X (formerly Twitter), promises enhanced accuracy, instruction-following abilities, and multilingual support.
A More Powerful Grok for All
The upgraded Grok 2 model doesn’t just come with speed improvements—it is also designed to process input and output more efficiently, making it a compelling tool for those looking to dive deep into real-time conversations or perform complex tasks. However, while free users can ask the bot 10 questions every two hours, those subscribed to X’s Premium and Premium+ plans enjoy higher usage limits, making Grok’s enhanced capabilities more accessible to paying customers.
xAI also announced the introduction of a new “Grok button” on X. This feature aims to help users discover relevant context, understand real-time events, and explore trending discussions with the help of Grok’s AI. The goal here is clear: streamline the discovery of information within the X ecosystem, turning Grok into an indispensable tool for navigating the complex web of online content.
Efficiency and Affordability in AI
In addition to the upgrades to Grok, xAI has optimized its API, reducing pricing for token usage. The cost has dropped from $5 per million input tokens to just $2, while output tokens are now priced at $10 per million—a substantial reduction aimed at increasing accessibility for developers. This move highlights xAI’s commitment to making AI more affordable and efficient, catering to both large enterprises and smaller startups.
The Future of Aurora and AI Integration
Looking ahead, xAI is also expanding its offerings with the upcoming release of Aurora, an image generation AI. Aurora, which launched earlier this month as part of the Grok chatbot experience, will soon be integrated into the xAI API. Aurora is a largely unfiltered image AI that promises to bring a creative edge to the platform, allowing users to generate unique visuals with ease.
As xAI continues to evolve, its products are positioning themselves at the cutting edge of AI advancements, all while maintaining Elon Musk’s signature ambition. The Grok button and the faster chatbot might be just the beginning of what promises to be an AI-driven transformation on X.
Read more about these developments here.